Finding an Ethical SEO

by Jonathan Hochman

Search Engine Optimization (SEO) is implied agreement where you let the search engines use your content to populate their search results pages in exchange for free exposure for your site. The greater the value of your content, the more free exposure you get. Search engines use content from participating web sites to assemble Search Engine Results Pages (SERP’s) where they sell ad placements. Users often choose their favorite search engine based on the quality of search results provided.